What UX actually involves. Research, personas, journeys, usability, psychology, and the mindset that separates UX from UI.
30 articles
The law of closure: why the brain completes missing shapes. Examples from famous logos and interfaces, and how to use closure deliberately in your designs.
The law of continuation explains why the eye follows lines, curves and paths. What it is, how it differs from similarity, and how designers use it in layouts.
The law of similarity: elements that share shape, size, color or orientation are seen as related. How it differs from proximity, with examples from real interfaces.
The Gestalt law of symmetry explains why balanced compositions feel stable. What it is, how symmetry and asymmetry create balance, and examples from real designs.
In this article, we will discuss why the false-consensus effect is bad for UX designers and what are the ways we can avoid the effect.
In this article we will discuss how anchoring bias affects our decisions and why is it important for marketers and designers.
In this article, we are going to explore a different philosophy where we achieve aesthetic balance in our designs through imperfections: wabi-sabi.
In this article, we will discuss the bandwagon effect, how to avoid it and its effect on social media. The Bandwagon effect is a type of cognitive bias.
![Selection Bias: Its Types & How to Avoid it [With Infographic]](/_astro/selection-cognitive-bias-banner.tcKRRRFk_ZXWQEK.webp)
In this article we will discuss the types of selection bias and the ways to avoid it. Selection bias is a type of cognitive bias where...
Bias towards information that supports previous beliefs or experiences. Learn to avoid the confirmation bias for rational thinking.
In this article, we will learn about the differences between recall memory vs recognition memory with the help of examples.
Here are the 7 types of biases every UX designers and marketers should know about. All of these biases can be used to our advantage.
We change our behavior according to what is socially accepted at the moment. Here, we will go into detail how marketers use conformity bias.
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making.
Figure-ground is how we separate a subject from its background. What it is, ambiguous examples like Rubin's vase, and how designers use it in logos and UI.
Chunking breaks information into memorable groups. Where the idea comes from, why 7 plus or minus 2 is misread, and how to chunk content in interfaces.
The law of proximity: things placed close together are read as a group. Proximity vs similarity, and how spacing alone can organise a layout. Examples included.
Legibility is whether you can recognise letters. Readability is whether you want to keep reading. What each means, what affects it, and how to improve both.
Some of us may look back at some old-school video games we played as kids, and wonder how nice it might have been had they possessed more realistic graphics,…
The law of common fate says elements moving together are perceived as a group. What it is and how motion, animation and interaction design put it to work.
![Alignment Principle in Design: Importance & Examples [Infographics]](/_astro/alignment-principle-in-design-banner.BQW7fOhr_2cYIN9.webp)
Alignment is the simplest principle of good layout. The types of alignment, why edge alignment beats centering, and examples from real interfaces. Free infographic PDF.
The objects we encounter in daily life (and in UI design) all have different properties and characteristics. In this section, we will learn how to use these…
In this section, we will discuss the principle behind making products simple and easy to use: accessibility.
Satisficing is a decision-making behavior where users settle for a satisfactory solution instead of a better solution which would require more effort.
In this article, we will discuss how 80/20 Rule occurs in real-world scenarios and how to implement them while designing our products.
In this article, we will focus on how people experience cognitive dissonance and how we can use this psychological state in UX design.
In this article, we will discuss what is the rule of thirds and how to implement it in your designs and compositions. We will look at some examples.
In this article, we will look into how we can analyze our product by comparing cost and benefit. We will learn more about cost-benefit analysis in design.
In this article, we will discuss how aesthetics influences our perception of a product. We will dive deeper into what aesthetic effect usability is.
The definitive guide for usabilty testing. In this article, we will explore various steps to perform usability testing, its advantages and alternatives.
