62 articles since 2019, newest first. Pick a topic in the bar above to narrow down.
The peak-end rule says people judge an experience by its worst moment and its end, not its average. See the studies, examples and how to design the last step.
Choice overload is when too many options make a choice harder. See what research says, when it happens in UX, and how to ease the load without removing choice.
Loss aversion is feeling a loss more than an equal gain. See how it shapes trials and warnings in UX, what the research really says, and how to use it fairly.
Survivorship bias is studying only the people who made it through. See how it skews UX surveys and reviews, with a famous WWII example and a way to catch it.
The curse of knowledge is forgetting what it is like not to know something. See how it hides in labels and steps, with a classic study and a way to fix it.
The default effect is the habit of keeping whatever is already selected. See how it works in forms and settings, with studies and a fair way to set defaults.
The law of common region: a shared boundary groups whatever it encloses. Why it beats proximity, what counts as a boundary, and what every boundary costs.
How colors combine: additive RGB and subtractive CMYK, the wheel, the harmonies, tint and tone, simultaneous contrast, palettes and the contrast floor.
White space and negative space name the same empty area. The difference is the job it does: one separates elements, the other forms a shape of its own.
A pattern is repetition regular enough to predict. What pattern means in composition, how it differs from repetition and rhythm, and where it fails.
Scale is the size of an element measured against a reference. What scale means, how it differs from proportion, and how to use it to build hierarchy.
Repetition is reusing an element so a design reads as one piece. Learn what to repeat, how it builds consistency and recognition, and when it turns dull.
