Chapter 1: Design for behaviour, not screens, lesson 5 of 6
Test your skills
Check what you learned in chapter 1. Six rounds: the key words, met in new moments, then all four lessons at once on a city bus app. One score at the end.
You have learned four things in this chapter. This lesson checks them, in six rounds.
The first five are the key words. You meet each one in a new moment, not the one you learned it in. The last round uses all four lessons at once, on a product you haven’t seen. You get one score at the end, and you can try again.
Six rounds, one score
Skills test
33 questions in 6 rounds. Answer each one, then check it. Your score comes at the end.
Round 1 of 6
Which word fits?
Each one is a moment from a recipe app. Pick the word that fits the gap.
Question 1 of 10
Maya thinks the heart button adds a recipe to her shopping list. It only saves it to Favourites. Her is wrong.
Tap a word, or drag it into the gap. Then check it.
It's what she believes the app does, and how she thinks it works.
Question 2 of 10
Nobody complains, but half the people who open a recipe leave within ten seconds. Leaving is a too.
Tap a word, or drag it into the gap. Then check it.
It's something people do that you can see, even when it's leaving.
Question 3 of 10
Everything Maya does, feels and remembers, from her first search to the last dinner, is her .
Tap a word, or drag it into the gap. Then check it.
User experience is all of it, not only the screens.
Question 4 of 10
An AI tool writes ten personas for the recipe app in a minute. Each persona is an .
Tap a word, or drag it into the gap. Then check it.
It's something UX work makes. AI made it cheap.
Question 5 of 10
Which of those ten personas is true, and which one matters for the next release? Deciding that is your .
Tap a word, or drag it into the gap. Then check it.
Deciding what is true and what matters is yours, even when AI helps.
Question 6 of 10
Over coffee, Maya admits she lies about her cooking skills on the sign-up form. She told you, and not the form, because of .
Tap a word, or drag it into the gap. Then check it.
People tell hard truths to someone they trust, not to a form.
Question 7 of 10
Testers loved how the app felt, but nobody cooked a meal with it. Remember the .
Tap a word, or drag it into the gap. Then check it.
A good feeling and a finished task are not the same thing.
Question 8 of 10
The app's log keeps every tap on Undo. Each undo is a you can count later.
Tap a word, or drag it into the gap. Then check it.
A trace is something an action leaves behind, that you can find later.
Question 9 of 10
One person tells you the kitchen timer is too quiet. That is : a good place to start, but not proof.
Tap a word, or drag it into the gap. Then check it.
It's one person's report. Start there, then look for more.
Question 10 of 10
You count how many people turn the timer volume up. That count is : what people did, not what they said.
Tap a word, or drag it into the gap. Then check it.
Evidence is what people did, that you can see or count.
See the answers
- mental model: It's what she believes the app does, and how she thinks it works.
- behaviour: It's something people do that you can see, even when it's leaving.
- user experience: User experience is all of it, not only the screens.
- artefact: It's something UX work makes. AI made it cheap.
- judgement: Deciding what is true and what matters is yours, even when AI helps.
- trust: People tell hard truths to someone they trust, not to a form.
- experience machine: A good feeling and a finished task are not the same thing.
- trace: A trace is something an action leaves behind, that you can find later.
- one story: It's one person's report. Start there, then look for more.
- evidence: Evidence is what people did, that you can see or count.
Round 2 of 6
Frustration, motivation or aspiration?
Sam uses a fitness app. Put each card in its group.
Card 1 of 4
The app logs me out, so I type my password every single time.
Drag the card to a group, or tap a group. Then check it.
It goes wrong today and costs Sam effort.
Card 2 of 4
I want to be someone who keeps fit, even in a busy week.
Drag the card to a group, or tap a group. Then check it.
It's who Sam wants to be.
Card 3 of 4
I want to see today's workout marked as done.
Drag the card to a group, or tap a group. Then check it.
It gets Sam through today's task.
Card 4 of 4
I lose my place in the video every time a message comes in.
Drag the card to a group, or tap a group. Then check it.
It's a problem Sam has today, and it costs time.
See the answers
- Frustration: The app logs me out, so I type my password every single time.
- Aspiration: I want to be someone who keeps fit, even in a busy week.
- Motivation: I want to see today's workout marked as done.
- Frustration: I lose my place in the video every time a message comes in.
Round 3 of 6
Goal, task or workaround?
Maya cooks with a recipe app. Put each card in its group.
Card 1 of 4
She takes a photo of the ingredients, because the app hides them while she cooks.
Drag the card to a group, or tap a group. Then check it.
It's extra work she does because the app doesn't give her what she needs.
Card 2 of 4
She wants a healthy dinner on the table by 7.
Drag the card to a group, or tap a group. Then check it.
It's why she is there. It's what she wants in the end.
Card 3 of 4
She searches for quick pasta recipes.
Drag the card to a group, or tap a group. Then check it.
It's what she is doing right now to reach her goal.
Card 4 of 4
She sets a timer on her phone, because the app's timer stops when the screen locks.
Drag the card to a group, or tap a group. Then check it.
She fills a gap the app leaves, with her own tool.
See the answers
- Workaround: She takes a photo of the ingredients, because the app hides them while she cooks.
- Goal: She wants a healthy dinner on the table by 7.
- Task: She searches for quick pasta recipes.
- Workaround: She sets a timer on her phone, because the app's timer stops when the screen locks.
Round 4 of 6
Slip, mistake, or one of the two gaps?
Still Maya. Put each card in its group.
Card 1 of 4
She wants to change the recipe to serve 2, but can't find where.
Drag the card to a group, or tap a group. Then check it.
She knows what she wants, but not how to do it. That's the gulf of execution.
Card 2 of 4
She means to tap Save, but taps Delete, which sits right next to it.
Drag the card to a group, or tap a group. Then check it.
Her plan was right. Her tap was wrong.
Card 3 of 4
She taps Add to list. Nothing changes, so she can't tell if it worked.
Drag the card to a group, or tap a group. Then check it.
She acted, but can't tell what happened. That's the gulf of evaluation.
Card 4 of 4
She deletes a recipe she thinks she won't need. Next week, she wants it.
Drag the card to a group, or tap a group. Then check it.
She did just what she planned. The plan was wrong.
See the answers
- How do I do this?: She wants to change the recipe to serve 2, but can't find where.
- Slip: She means to tap Save, but taps Delete, which sits right next to it.
- Did it work?: She taps Add to list. Nothing changes, so she can't tell if it worked.
- Mistake: She deletes a recipe she thinks she won't need. Next week, she wants it.
Round 5 of 6
How strong is the proof?
Leo wants to know if the bus app's Buy button is hard to find. Put this proof in order, from weakest to strongest.
Weakest proof
- The app's log shows 4 in 10 riders open the menu before they find Buy.
A trace, counted across every rider.
- Leo thinks the Buy button is hard to find.
Nobody has checked it yet.
- Leo moved the button, and now fewer riders open the menu first.
He changed one thing, and the count changed with it.
- One rider tells Leo she couldn't find the Buy button.
A good place to start, but one person is not proof.
- Leo watched 5 riders. 3 of them looked around before they tapped Buy.
What people did, not what they said.
Strongest proof
Drag a card up or down, or use its arrows. Then check your order.
See the right order
- Opinion: Leo thinks the Buy button is hard to find.
- One story: One rider tells Leo she couldn't find the Buy button.
- What you saw: Leo watched 5 riders. 3 of them looked around before they tapped Buy.
- What you counted: The app's log shows 4 in 10 riders open the menu before they find Buy.
- A fair test: Leo moved the button, and now fewer riders open the menu first.
Round 6 of 6
Use it all on a new case
6 questions on a product you haven't seen in this chapter. Say how sure you are each time.
Leo runs a city bus app. People buy a ticket in the app, then show it to the driver. Leo's team found three things.
- Many people buy a ticket, then buy a second one less than two minutes later.
- Some people take a screenshot of their ticket before they get on the bus.
- In a survey, 9 out of 10 people said the app is easy to use.
Question 1 of 6
It is about who they want to be, not today's task. That is an aspiration.
Reread: Frustration, motivation, aspiration, in lesson 1.1See the answer
An aspiration. It is about who they want to be, not today's task. That is an aspiration. Reread: Frustration, motivation, aspiration, in lesson 1.1
Question 2 of 6
It is what people did, counted across everyone. The survey is only what people said.
Reread: Not all evidence is equal, in lesson 1.2See the answer
Many people buy a second ticket two minutes later. It is what people did, counted across everyone. The survey is only what people said. Reread: Not all evidence is equal, in lesson 1.2
Question 3 of 6
They made their own way around a problem. Maybe the app is slow, or there is no signal at the stop.
Reread: The teacher who copied his class’s code by hand, in lesson 1.3See the answer
A workaround. They made their own way around a problem. Maybe the app is slow, or there is no signal at the stop. Reread: The teacher who copied his class’s code by hand, in lesson 1.3
Question 4 of 6
They did the right thing. What they can't tell is whether it worked. That is the gap in knowing.
Reread: The two gaps, in lesson 1.3See the answer
The gap in knowing: they can't tell if it worked. They did the right thing. What they can't tell is whether it worked. That is the gap in knowing. Reread: The two gaps, in lesson 1.3
Question 5 of 6
The plan was right. The tap was wrong. That is a slip.
Reread: Slips and mistakes, in lesson 1.3See the answer
A slip. The plan was right. The tap was wrong. That is a slip. Reread: Slips and mistakes, in lesson 1.3
Question 6 of 6
The reason lives with the riders. AI can't stand at the stop and ask why. A pop-up treats the sign as if it were the problem.
Reread: What got cheap, and what didn’t, in lesson 1.4See the answer
Talk to a few riders at a bus stop. The reason lives with the riders. AI can't stand at the stop and ask why. A pop-up treats the sign as if it were the problem. Reread: What got cheap, and what didn’t, in lesson 1.4
Done
Your score
Worth a second look
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