Chapter 2: Find out if you're wrong, before you build, lesson 7 of 7

Make your assumption map

The project for chapter 2. Take a real idea and list the beliefs it rests on. Rank them by risk, then turn three into tests you could run, each with a date.

By 1 min read, 30 min of exercises

This is the real work of the chapter. You make an assumption map for one idea, and turn its riskiest beliefs into tests. It uses everything from the last five lessons.

Use an idea from your own work if you can. It could be a feature someone asked for, or one you want. If you don’t have one, take this request. Nora Kim is Tiffin’s growth manager.

Nora, growth manager, to the product team: Let’s give a free lunch to anyone who orders 10 times in a month. People will order more to get it.

Each step shows an example from my own idea for teachers. Take your time. You can leave and come back, and it will still be here. If you get stuck on a part, open the help under it.

Make your map, one step at a time

Your project

One page for a real idea or feature request. The beliefs it rests on, ranked by risk, and three of them turned into tests you could run. It saves in this browser as you type. Nothing is sent anywhere.

Step 1 of 4 The idea
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Think about this: What has someone asked your team to build lately?

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Think about this: Who has to do something new for this to work? Why would they?

Step 2 of 4 Rank them
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Think about this: For each belief, ask: did anyone see this happen, or count it?

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Think about this: Picture one belief turning out false. Which others would you stop caring about?

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Think about this: Which belief sits lowest in your stack, with the least proof?

Step 3 of 4 Three tests
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Think about this: Answer Mia's six questions from lesson 2.2, one at a time.

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Think about this: Which result would you hate to see? Make that the one that means you're wrong.

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Think about this: Give the number a reason. Why that number, and not one a bit higher?

Step 4 of 4 The first test
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Think about this: Which of the five tests from lesson 2.5 fits in a day?

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Think about this: Is the next step cheap and easy to undo? If not, what proof would it need?

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Think about this: Read your map again. Which belief has no test yet?

Your assumption map

The idea
The beliefs
The proof
What rests on what
Test first
Test 1
Test 2
Test 3
This week
What it can decide
What I still need to find out
Before you copy it, check it. Tick each one that is true.

Portrait of Shirish Shikhrakar

Written by

Shirish Shikhrakar

Shirish is a Google-certified UX designer and UX engineer based in Kathmandu, Nepal. He started as a software developer, moved into product design for Silicon Valley startups, and has taught UX foundations to hundreds of designers since 2019.