Design Fundamentals
Point in design
The point is the first element of design. What a point is, how points create focus, lines and patterns, and examples from typography, layout and art.
All articles (page 3)
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![Nutri App for Automated Nutrition Value [Case Study]](/_astro/Nutri-app-case-study-banner.BS54I-Hg_Zxx4Qh.webp)
Case Studies
Nutri App for Automated Nutrition Value [Case Study]
UX case study for Nutri, a recipe nutrition calculator app for a Cape Town restaurant: research, persona, wireframes, usability studies and final designs.
![Texture In Design: Types & Importance [Infographics Included]](/_astro/texture-article-banner.Dc61Nt14_Z1yJ9Gb.webp)
Design Fundamentals
Texture In Design: Types & Importance [Infographics Included]
The types of texture in design (tactile and visual, real and implied) with examples from print and digital work, and how texture changes how a design feels.
![Line in Design: Types & Examples [Infographics Included]](/_astro/line-article-banner.B1VwnEUC_Z1fm9Dr.webp)
Design Fundamentals
Line in Design: Types & Examples [Infographics Included]
The types of line in design (horizontal, vertical, diagonal, curved, implied) and what each communicates, with examples from art, logos and interfaces.
Design Fundamentals
Gestalt Principle: Closure (how our brains fill in the missing visual gaps & how to use Closure in designs)
The law of closure: why the brain completes missing shapes. Examples from famous logos and interfaces, and how to use closure deliberately in your designs.
Design Fundamentals
Gestalt Principle: Continuation (Visual Perception of Continuous Flows & Paths)
The law of continuation explains why the eye follows lines, curves and paths. What it is, how it differs from similarity, and how designers use it in layouts.
Design Fundamentals
Gestalt Principle: Similarity (Associating relatedness from shape, size, color & orientation)
The law of similarity: elements that share shape, size, color or orientation are seen as related. How it differs from proximity, with examples.
Design Fundamentals
11 Gestalt Principles of Design [Infographics Included]
All 11 Gestalt principles with interface examples and interactive diagrams, from proximity and closure to common region and Pragnanz. Free cheat sheet PDF.
Design Fundamentals
Gestalt Principle: Symmetry (How we bring balance to Compositions)
The Gestalt law of symmetry explains why balanced compositions feel stable. What it is, how symmetry and asymmetry create balance, plus web examples.
User Experience
False-Consensus Effect: Why & How should it be Avoided?
The false consensus effect makes us assume our beliefs are more common than they are. Why it misleads UX designers and how research keeps it in check.
User Experience
Anchoring Bias: How it affects us & Why is it Important?
Anchoring bias makes people rely heavily on the first information they get. How it shapes decisions and why marketers and designers should understand it.
Design Fundamentals
Wabi-sabi: Exploring the Design Principle of Imperfection
Wabi-sabi is the Japanese philosophy of finding beauty in imperfection. What the term means, examples in design and how the lifestyle shapes interiors.