User Experience
Recognition Over Recall: Examples on how we can leverage memory in interface design
In this article, we will learn about the differences between recall memory vs recognition memory with the help of examples.
All articles
55 articles since 2019, newest first. Pick a topic in the bar above to narrow down.
User Experience
Types of Cognitive Bias for UX Designers and Marketers
Here are the 7 types of biases every UX designers and marketers should know about. All of these biases can be used to our advantage.
User Experience
Conformity Bias: How Marketers use Social Trends to their Advantage
We change our behavior according to what is socially accepted at the moment. Here, we will go into detail how marketers use conformity bias.
User Experience
Framing Effect: Influencing Decision Making in Product Design & Marketing
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making.
User Experience
Gestalt Principle: Figure-ground Relationship (Differentiating Elements by Perception of Subject & Background)
Figure-ground is how we separate a subject from its background. What it is, ambiguous examples like Rubin's vase, and how designers use it in logos and UI.
User Experience
Chunking Psychology: Breaking Down Information to make Clearer Content
Chunking breaks information into memorable groups. Where the idea comes from, why 7 plus or minus 2 is misread, and how to chunk content in interfaces.
User Experience
Gestalt Principle: Proximity (Associating relatedness through placement)
The law of proximity: things placed close together are read as a group. Proximity vs similarity, and how spacing alone can organise a layout. Examples included.
Design Fundamentals
Legibility vs Readability: What distinguishes them?
Legibility is whether you can recognise letters. Readability is whether you want to keep reading. What each means, what affects it, and how to improve both.
Long Reads
How I redesigned my company website in 2 hours and you can too.
A couple of weeks ago, my company, Parewa Labs, released a new look for our website. The website portrays our journey into being a values-oriented product…
User Experience
Uncanny Valley: Why we feel uncomfortable with realistic human-like artificial forms?
Some of us may look back at some old-school video games we played as kids, and wonder how nice it might have been had they possessed more realistic graphics,…
User Experience
Gestalt Principle: Common Fate (Using Coordinated Motion in Design to Associate Relations)
The law of common fate says elements moving together are perceived as a group. What it is and how motion, animation and interaction design put it to work.
![Alignment Principle in Design: Importance & Examples [Infographics]](/_astro/alignment-principle-in-design-banner.BQW7fOhr_2cYIN9.webp)
User Experience
Alignment Principle in Design: Importance & Examples [Infographics]
Alignment is the simplest principle of good layout. The types of alignment, why edge alignment beats centering, and examples from real interfaces. Free infographic PDF.