Design Fundamentals
Movement Principle of Design
Movement guides the viewer's eye along a path through a composition. Learn the techniques, from lines and repetition to actual motion, with examples.
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![Balance Principle of Design [Infographics Included]](/_astro/balance.BV5QcTGX_Z1n5BXH.webp)
Design Fundamentals
Balance Principle of Design [Infographics Included]
Symmetrical and asymmetrical balance explained. How visual weight works and how to check whether a design feels balanced, with an infographic.
![Neue: An Online Clothing Store for Blind People [Case Study]](/_astro/Neue-clothing-store-case-study-banner.CDsAzLw1_Z1IIiK4.webp)
Case Studies
Neue: An Online Clothing Store for Blind People [Case Study]
UX case study for Neue, an online clothing store designed for blind users: interviews, pain points, wireframes, prototypes and usability testing.
![Flora: An Online Flower Shop [Case Study]](/_astro/flora-app-case-study-banner.BzRhqZDq_2wL21q.webp)
Case Studies
Flora: An Online Flower Shop [Case Study]
Flora is an online flower shop for San Francisco and the UK. A UX case study covering research, personas, wireframes, usability testing and the final app.
Design Fundamentals
Variety Principle of Design
Variety breaks monotony and creates visual interest. What it means, how it balances against unity, and how to add it with shape, color, size and texture.
![Unity Principle of Design [Infographics Included]](/_astro/banner_unity-principles-of-design.COhBGowc_UBwSU.webp)
Design Fundamentals
Unity Principle of Design [Infographics Included]
Unity ties every element of a composition together. Learn the methods that create it (proximity, repetition, alignment, continuation) with examples and a free infographic.
Design Fundamentals
Proportion Principle of Design
What proportion means in design, how size and visual weight relate, and how to use scale to guide attention. Clear examples from apps, posters and architecture.
Design Fundamentals
Point in design
The point is the first element of design. What a point is, how points create focus, lines and patterns, and examples from typography, layout and art.
![Nutri App for Automated Nutrition Value [Case Study]](/_astro/Nutri-app-case-study-banner.BS54I-Hg_Zxx4Qh.webp)
Case Studies
Nutri App for Automated Nutrition Value [Case Study]
UX case study for Nutri, a recipe nutrition calculator app for a Cape Town restaurant: research, persona, wireframes, usability studies and final designs.
![Texture In Design: Types & Importance [Infographics Included]](/_astro/texture-article-banner.Dc61Nt14_Z1yJ9Gb.webp)
Design Fundamentals
Texture In Design: Types & Importance [Infographics Included]
The types of texture in design (tactile and visual, real and implied) with examples from print and digital work, and how texture changes how a design feels.
![Line in Design: Types & Examples [Infographics Included]](/_astro/line-article-banner.B1VwnEUC_Z1fm9Dr.webp)
Design Fundamentals
Line in Design: Types & Examples [Infographics Included]
The types of line in design (horizontal, vertical, diagonal, curved, implied) and what each communicates, with examples from art, logos and interfaces.
Design Fundamentals
Gestalt Principle: Closure (how our brains fill in the missing visual gaps & how to use Closure in designs)
The law of closure: why the brain completes missing shapes. Examples from famous logos and interfaces, and how to use closure deliberately in your designs.