User Experience
The Bandwagon Effect: Why is it Bad & How to avoid it
The bandwagon effect: adopting ideas because many others hold them. Why it hurts design decisions, how to avoid it and how it plays out on social media.
All articles (page 4)
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User Experience
Selection Bias: Its Types & How to Avoid it [With Infographic]
Selection bias is a cognitive bias where systematic errors in sample selection skew results. Learn its four types and how to avoid it in UX research.
User Experience
Confirmation Bias: Examples & How to Avoid it
Bias towards information that supports previous beliefs or experiences. Learn to avoid the confirmation bias for rational thinking.
User Experience
Recognition Over Recall: Examples on how we can leverage memory in interface design
Recognition is easier than recall, so interfaces should show options rather than make users remember them. How the two differ, with UI examples.
User Experience
Types of Cognitive Bias for UX Designers and Marketers
Here are the 7 types of biases every UX designers and marketers should know about. All of these biases can be used to our advantage.
User Experience
Conformity Bias: How Marketers use Social Trends to their Advantage
We change our behavior according to what is socially accepted at the moment. Here, we will go into detail how marketers use conformity bias.
User Experience
Framing Effect: Influencing Decision Making in Product Design & Marketing
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making.
Design Fundamentals
Gestalt Principle: Figure-ground Relationship (Differentiating Elements by Perception of Subject & Background)
Figure-ground is how we separate a subject from its background. What it is, ambiguous examples like Rubin's vase, and how designers use it in logos and UI.
User Experience
Chunking Psychology: Breaking Down Information to make Clearer Content
Chunking breaks information into memorable groups. Where the idea comes from, why 7 plus or minus 2 is misread, and how to chunk content in interfaces.
Design Fundamentals
Gestalt Principle: Proximity (Associating relatedness through placement)
The law of proximity: things placed close together are read as a group. Proximity vs similarity, and how spacing alone can organise a layout. Examples included.
Design Fundamentals
Legibility vs Readability: What distinguishes them?
Legibility is whether you can recognise letters. Readability is whether you want to keep reading. What each means, what affects it, and how to improve both.
User Experience
Uncanny Valley: Why we feel uncomfortable with realistic human-like artificial forms?
Why do realistic robots, mannequins and CG characters feel unsettling? An introduction to the uncanny valley, Mori's graph and what it means for design.