Project Overview The product: Nutri is a recipe nutrition calculator app developed for a luxury restaurant called Cape’s Banquet located in the tourist area of Cape Town. The app is designed as an alternative for the restaurant’s more expensive and time-consuming subscription service. The app supports multiple import options for existing users who are using…
What is Texture? A texture is a tangible(that can be seen or felt) property of a surface. The texture is primarily identified as the ridges in a surface and the formation of a pattern. Textures simulate feel and provide us context on how something would feel when touched. The following image is an example of…
What is a Line in the Principle of Design? A line is a start for artistic and creative pieces of work where the length is always more than its thickness. They are the most fundamental elements of design. A line is formed by connecting two points at different coordinates. They are all around us in…
What is the principle of Closure? The gestalt principle of closure is the tendency of human brains to perceive images & elements in their standard form regardless of the elements missing some of their parts. Simply put, the closure principle states that the human eye tends to complete the missing part in a design. In…
What is the Gestalt Theory of Continuation? The gestalt principle of continuation is the tendency of the human eye to follow a continuous path be it lines, curves, or intersections until it encounters another path or intersection. Simply put our eyes follow a continuous path with the least amount of resistance. Below is an image…
What is the Gestalt principle of Similarity? The gestalt principle of similarity states that the human eye tends to link similar elements within a composition. Similarity can be affected by the attributes of color, size, shape, and orientation. Looking at the image above, we group the circles to be related to each other. There is…
What are the Gestalt Principles? Gestalt principle is a set of guidelines that deal with how the human brain perceives the world around them: simplifying, organizing, and rearranging complex objects so that it can make sense to us better. In this article, we will be looking at the 7 gestalt design principles with examples. Here…
What is symmetry? Symmetry is one of the Gestalt Principles. It is a visual property in which elements are made up of equivalent parts to resemble proportion and balance. A common example would be how human faces have two equivalent elements like eyes, ears, hands, and legs that create a balance forming symmetry. Similarly, we…
What is the False-Consensus Effect? The False-Consensus Effect is a type of cognitive bias where people assume or overestimate their beliefs and knowledge to be more common to the general public than they are. This effect is also known as consensus bias. Let’s ask ourselves a simple question: Would you prefer a day shift or…
What is Anchoring Bias? Anchoring Bias is a type of cognitive bias where people rely greatly on the information initially given to them. This initial information they receive is called the anchor. When creating a home or a building, we are given blueprints. Our expectations of the final form of the house are determined by…