What is symmetry? Symmetry is one of the Gestalt Principles. It is a visual property in which elements are made up of equivalent parts to resemble proportion and balance. A common example would be how human faces have two equivalent …
What is the False-Consensus Effect? The False-Consensus Effect is a type of cognitive bias where people assume or overestimate their beliefs and knowledge to be more common to the general public than they are. This effect is also known as …
What is Anchoring Bias? Anchoring Bias is a type of cognitive bias where people rely greatly on the information initially given to them. This initial information they receive is called the anchor. When creating a home or a building, we …
Most designers tend to focus much more on smooth lines, symmetry, and perfection. In this article, we are going to explore a different philosophy where we achieve aesthetic balance in our designs through imperfections: wabi-sabi. What does wabi-sabi mean? To …
What does the Bandwagon effect mean? The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because a large majority of people believe it. Taking the side of a contender in …
What is Selection Bias? Selection bias is a type of cognitive bias where the outcome can be heavily skewed due to systematic errors in sample/participant selection. It is sometimes referred to as the Selection Effect. Selection bias can’t be simply …
What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or experiences. Putting it into simpler words, most of us only believe sources and sites …
When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with a memorable flow. The more familiar people are with our interface, the more they …
Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for one particular thing, person or judgments. Before we jump into the definition, let’s divide …
We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail how marketers use this to their advantage. Conformity Bias Definition Conformity is a social phenomenon where we change our …
