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False-Consensus Effect: Why & How should it be Avoided?

June 6, 2020April 19, 2020 by Shirish Shikhrakar
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What is the False-Consensus Effect? The False-Consensus Effect is a type of cognitive bias where people assume or overestimate their beliefs and knowledge to be more … Read more

Anchoring Bias: How it affects us & Why is it Important?

June 5, 2020April 13, 2020 by Shirish Shikhrakar
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What is Anchoring Bias? Anchoring Bias is a type of cognitive bias where people rely greatly on the information initially given to them. This initial information … Read more

Wabi-sabi: Exploring the Design Principle of Imperfection

October 12, 2021April 12, 2020 by Shirish Shikhrakar
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Most designers tend to focus much more on smooth lines, symmetry, and perfection. In this article, we are going to explore a different philosophy where we … Read more

The Bandwagon Effect: Why is it Bad & How to avoid it

June 5, 2020April 12, 2020 by Shirish Shikhrakar
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What does the Bandwagon effect mean? The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because … Read more

Selection Bias: Its Types & How to Avoid it [With Infographic]

June 7, 2020April 10, 2020 by Shirish Shikhrakar
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What is Selection Bias? Selection bias is a type of cognitive bias where the outcome can be heavily skewed due to systematic errors in sample/participant selection.  … Read more

Confirmation Bias: Examples & How to Avoid it

June 6, 2020April 9, 2020 by Shirish Shikhrakar
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What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or … Read more

Recognition Over Recall: Examples on how we can leverage memory in interface design

September 18, 2021April 5, 2020 by Shirish Shikhrakar
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When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with … Read more

Types of Cognitive Bias for UX Designers and Marketers

June 6, 2020March 28, 2020 by Shirish Shikhrakar

Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for … Read more

Conformity Bias: How Marketers use Social Trends to their Advantage

May 19, 2021March 16, 2020 by Shirish Shikhrakar

We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail about how marketers use this … Read more

Framing Effect: Influencing Decision Making in Product Design & Marketing

June 9, 2020March 1, 2020 by Shirish Shikhrakar
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In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before … Read more

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