White space in Design
White space is the empty space in a design. It is also known as negative space. Contrary to the name white space does not technically have … Read more
Emphasis Principle of Design
Emphasis in design means bringing more attention to a particular part of a visual composition. Have you ever looked at a design and noticed being drawn … Read more
Movement Principle of Design
What is the Movement principle of design? Movement means guiding the user’s eye to a predetermined path in a composition. When a viewer views a design … Read more
Balance Principle of Design [Infographics Included]
When the visual weight of the components of the design reaches an equilibrium then that design is called a Balanced Design. Have you ever looked at … Read more
Neue: An Online Clothing Store for Blind People [Case Study]
Project Overview The product: Neue is an online clothing store specifically focused on making purchases convenient for blind people. The app is designed around providing meaningful … Read more
Flora: An Online Flower Shop [Case Study]
Project Overview The product: Flora is an online flower shop based in San Fransico, California that also ships its products to the UK. The app is … Read more
Variety Principle of Design
Variety means adding a change to disrupt the monotony of a composition. It creates visual interest in design. Variety can be achieved through a number of … Read more
Unity Principle of Design [Infographics Included]
What is unity in design? Unity in design means creating a sense of visual similarity between different elements in a composition. It unites all the elements … Read more
Proportion Principle of design
In a composition, proportion refers to the relationship between objects with reference to their size and visual weight. It is one of the easier design principles … Read more
Point in design
A point on itself is an abstract object defined by a coordinate that is not tangible (seen or be felt). It is a single entity that … Read more