As beings who desire order and organization, we are naturally attracted towards objects that look well-placed and well-positioned. After all, proper positioning and placing are important aspects of an organization. In this section, we will explore one of the simplest, yet one of the most fundamental, principles of proper organization: alignment. What is alignment in…
The objects we encounter in daily life (and in UI design) all have different properties and characteristics. In this section, we will learn how to use these varying properties to achieve our design goals. We will also learn which objects to choose based on their respective properties. What does affordance mean? Affordance is a property…
Good design isn’t just about making one’s product pleasing to the eye – it is also about making them easy to use and interact. For instance, one could make a website with beautiful web pages, but if it doesn’t have proper links and navigation section, then the user will have immense difficulty in using the…
What is satisficing? Satisficing is a decision-making behavior where users settle for a satisfactory solution instead of a better solution which would require more effort. For example, when we read articles, we scan through headlines and points to understand the gist of the complete article. This is because users tend to put minimal effort to…
Pareto principle or more commonly known as 80/20 rule has been one of the most useful principles today. From real-world scenarios to massive software systems, it has shown to be effective, time-saving and just generally sensible. So in this article, we’ll see how 80/20 rule makes sense in terms of UX design and how we…
In this article, we will focus on how people experience cognitive dissonance and how we can use this psychological state in design. We will also look at some real-world examples and dive deeper into how people try to reduce dissonance. What is Cognitive Dissonance theory? Before going through the definition, let’s take a look at…
In this article, we will discuss what is the rule of thirds and how to implement it in your designs and compositions. What is the Rule of Thirds? Rule of thirds also known as the golden grid rule is a technique where a composition is aligned to a three by three grid. By dividing a…
In this article, we will look into how we can analyze our product by comparing cost and benefit. Also, we will look into common mistakes while performing a cost-benefit analysis and ways to avoid them. What is Cost-Benefit analysis? Cost-benefit analysis in products is used to compare the cost of pushing a feature to the…
In this article, we will discuss how aesthetics influences our perception of a product. We will also dive deeper into what aesthetic usability is and its influence on us. What is Aesthetic Usability Effect? Aesthetic usability effect is a phenomenon where people consider more aesthetic designs to be easier to use than less aesthetic designs….
In this article, we will go in detail with Usability Testing, its concepts, and alternatives. What is Usability Testing? Usability testing is a test conducted with a group of participants where we observe their behavior while they interact with a particular product. Usability testing is mainly performed to validate a design at the early stages….