What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or experiences. Putting it into simpler words, most of us only believe sources and sites …
When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with a memorable flow. The more familiar people are with our interface, the more they …
Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for one particular thing, person or judgments. Before we jump into the definition, let’s divide …
We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail how marketers use this to their advantage. Conformity Bias Definition Conformity is a social phenomenon where we change our …
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before going into depth with the concept of framing, let’s break its definition into psychological …
Whether we have consciously realized this or not, most of us have come across situations in which our focus on a particular piece of information was enhanced by other information surrounding it. By the same token, we have also encountered …
This article will focus on the term chunking also known as Miller’s Law. What is Chunking? Chunking is a technique that helps the user process and understands large information by breaking it into smaller chunks. We do not try to …
“Birds of a feather flock together.” This is a popular proverb in English. We all know what this means: people with similar attitudes and interests often stick together. People with nothing in common rarely enjoy each other’s company, and thus …
We have all faced situations in which reading a particular piece of written text ended up giving us headaches instead of furthering our knowledge and understanding. In the vast majority of cases, this is because the text is poorly written. …
A couple of weeks ago, my company, Parewa Labs, released a new look for our website. The website portrays our journey into being a values-oriented product company and perfectly embodies what we stand for as a company – a company …
