We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail how marketers use this to their advantage. Conformity Bias Definition Conformity is a social phenomenon where we change our …
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before going into depth with the concept of framing, let’s break its definition into psychological …
Whether we have consciously realized this or not, most of us have come across situations in which our focus on a particular piece of information was enhanced by other information surrounding it. By the same token, we have also encountered …
This article will focus on the term chunking also known as Miller’s Law. What is Chunking? Chunking is a technique that helps the user process and understands large information by breaking it into smaller chunks. We do not try to …
“Birds of a feather flock together.” This is a popular proverb in English. We all know what this means: people with similar attitudes and interests often stick together. People with nothing in common rarely enjoy each other’s company, and thus …
We have all faced situations in which reading a particular piece of written text ended up giving us headaches instead of furthering our knowledge and understanding. In the vast majority of cases, this is because the text is poorly written. …
A couple of weeks ago, my company, Parewa Labs, released a new look for our website. The website portrays our journey into being a values-oriented product company and perfectly embodies what we stand for as a company – a company …
Some of us may look back at some old-school video games we played as kids, and wonder how nice it might have been had they possessed more realistic graphics, instead of the primitive and clumsy 3D graphics in which they …
Tracking individual objects can often be an incredibly frustrating task. It doesn’t matter if the “objects” in question are individual animals, plants, clouds, rocks, stars, or whatever other things the world contains. It is so much easier to track and …
As beings who desire order and organization, we are naturally attracted towards objects that look well-placed and well-positioned. After all, proper positioning and placing are important aspects of an organization. In this section, we will explore one of the simplest, …
