When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with a memorable flow. The more familiar people are with our interface, the more they are invested in our product. In this article, we will explore how people organize information…
Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for one particular thing, person or judgments. Before we jump into the definition, let’s divide it into two parts: cognition and bias. Cognition simply means to think. Bias is when…
We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail about how marketers use this to their advantage. What is Conformity Bias? Conformity is a social phenomenon where we change our behavior to become part of a bigger group or a trend. In simple…
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before going into depth with the concept of framing, let’s break its definition into psychological terms and then in marketing terms. What is the framing effect in Psychology? We make…
Whether we have consciously realized this or not, most of us have come across situations in which our focus on a particular piece of information was enhanced by other information surrounding it. By the same token, we have also encountered situations where we were distracted and confused by the noisy and irritating presentation of information….
This article will focus on the term chunking also known as Miller’s Law. What is Chunking? Chunking is a technique that helps the user process and understands large information by breaking it into smaller chunks. We do not try to provide every information available at once to the user. Rather we break information into clean…
“Birds of a feather flock together.” This is a popular proverb in English. We all know what this means: people with similar attitudes and interests often stick together. People with nothing in common rarely enjoy each other’s company, and thus stay as far away from each other as is humanly possible. This is not only…
We have all faced situations in which reading a particular piece of written text ended up giving us headaches instead of furthering our knowledge and understanding. In the vast majority of cases, this is because the text is poorly written. But what do we mean when we say that a text is “poorly written”? Broadly,…
Some of us may look back at some old-school video games we played as kids, and wonder how nice it might have been had they possessed more realistic graphics, instead of the primitive and clumsy 3D graphics in which they were made. While it is natural to yearn for better and more realistic graphics in…
Tracking individual objects can often be an incredibly frustrating task. It doesn’t matter if the “objects” in question are individual animals, plants, clouds, rocks, stars, or whatever other things the world contains. It is so much easier to track and observe them if we can box them into distinct, identifiable groups. This is true not…