Confirmation Bias: Examples & How to Avoid it
What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or … Read more
Tutorials
Tutorials and guides for design tools.
Recognition Over Recall: Examples on how we can leverage memory in interface design
When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with … Read more
Types of Cognitive Bias for UX Designers and Marketers
Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for … Read more
Conformity Bias: How Marketers use Social Trends to their Advantage
We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail about how marketers use this … Read more
Framing Effect: Influencing Decision Making in Product Design & Marketing
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before … Read more
Gestalt Principle: Figure-ground Relationship (Differentiating Elements by Perception of Subject & Background)
Whether we have consciously realized this or not, most of us have come across situations in which our focus on a particular piece of information was … Read more
Chunking Psychology: Breaking Down Information to make Clearer Content
This article will focus on the term chunking also known as Miller’s Law. What is Chunking? Chunking is a technique that helps the user process and … Read more
Gestalt Principle: Proximity (Associating relatedness through placement)
“Birds of a feather flock together.” This is a popular proverb in English. We all know what this means: people with similar attitudes and interests often … Read more
Legibility vs Readability: What distinguishes them?
We have all faced situations in which reading a particular piece of written text ended up giving us headaches instead of furthering our knowledge and understanding. … Read more
Uncanny Valley: Why we feel uncomfortable with realistic human-like artificial forms?
Some of us may look back at some old-school video games we played as kids, and wonder how nice it might have been had they possessed … Read more