Category: Design Fundamentals

White space is the empty space in a design. It is also known as negative space. Contrary to the name white space does not technically have … Read more

Emphasis in design means bringing more attention to a particular part of a visual composition. Have you ever looked at a design and noticed being drawn … Read more

What is the Movement principle of design? Movement means guiding the user’s eye to a predetermined path in a composition. When a viewer views a design … Read more

When the visual weight of the components of the design reaches an equilibrium then that design is called a Balanced Design. Have you ever looked at … Read more

Variety means adding a change to disrupt the monotony of a composition. It creates visual interest in design. Variety can be achieved through a number of … Read more

What is unity in design? Unity in design means creating a sense of visual similarity between different elements in a composition. It unites all the elements … Read more

In a composition, proportion refers to the relationship between objects with reference to their size and visual weight. It is one of the easier design principles … Read more

A point on itself is an abstract object defined by a coordinate that is not tangible (seen or be felt). It is a single entity that … Read more

What is Texture? A texture is a tangible(that can be seen or felt) property of a surface. The texture is primarily identified as the ridges in … Read more

What is a Line in the Principle of Design? A line is a start for artistic and creative pieces of work where the length is always … Read more