Category: User Experience
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Gestalt Principle: Closure (how our brains fill in the missing visual gaps & how to use Closure in designs)
What is the principle of Closure? The gestalt principle of closure is the tendency of human brains to perceive images & elements in their standard form … Read more
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Gestalt Principle: Continuation (Visual Perception of Continuous Flows & Paths)
What is the Gestalt Theory of Continuation? The gestalt principle of continuation is the tendency of the human eye to follow a continuous path be it … Read more
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Gestalt Principle: Similarity (Associating relatedness from shape, size, color & orientation)
What is the Gestalt principle of Similarity? The gestalt principle of similarity states that the human eye tends to link similar elements within a composition. Similarity … Read more
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Gestalt Principle: Symmetry (How we bring balance to Compositions)
What is symmetry? Symmetry is one of the Gestalt Principles. It is a visual property in which elements are made up of equivalent parts to resemble … Read more
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False-Consensus Effect: Why & How should it be Avoided?
What is the False-Consensus Effect? The False-Consensus Effect is a type of cognitive bias where people assume or overestimate their beliefs and knowledge to be more … Read more
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Anchoring Bias: How it affects us & Why is it Important?
What is Anchoring Bias? Anchoring Bias is a type of cognitive bias where people rely greatly on the information initially given to them. This initial information … Read more
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Wabi-sabi: Exploring the Design Principle of Imperfection
Most designers tend to focus much more on smooth lines, symmetry, and perfection. In this article, we are going to explore a different philosophy where we … Read more
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The Bandwagon Effect: Why is it Bad & How to avoid it
What does the Bandwagon effect mean? The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because … Read more
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Selection Bias: Its Types & How to Avoid it [With Infographic]
What is Selection Bias? Selection bias is a type of cognitive bias where the outcome can be heavily skewed due to systematic errors in sample/participant selection. … Read more
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Confirmation Bias: Examples & How to Avoid it
What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or … Read more