What is the principle of Closure? The gestalt principle of closure is the tendency of human brains to perceive images & elements in their standard form regardless of the elements missing some of their parts. Simply put, the closure principle states that the human eye tends to complete the missing part in a design. In…
What is the Gestalt Theory of Continuation? The gestalt principle of continuation is the tendency of the human eye to follow a continuous path be it lines, curves, or intersections until it encounters another path or intersection. Simply put our eyes follow a continuous path with the least amount of resistance. Below is an image…
What is the Gestalt principle of Similarity? The gestalt principle of similarity states that the human eye tends to link similar elements within a composition. Similarity can be affected by the attributes of color, size, shape, and orientation. Looking at the image above, we group the circles to be related to each other. There is…
What is symmetry? Symmetry is one of the Gestalt Principles. It is a visual property in which elements are made up of equivalent parts to resemble proportion and balance. A common example would be how human faces have two equivalent elements like eyes, ears, hands, and legs that create a balance forming symmetry. Similarly, we…
What is the False-Consensus Effect? The False-Consensus Effect is a type of cognitive bias where people assume or overestimate their beliefs and knowledge to be more common to the general public than they are. This effect is also known as consensus bias. Let’s ask ourselves a simple question: Would you prefer a day shift or…
What is Anchoring Bias? Anchoring Bias is a type of cognitive bias where people rely greatly on the information initially given to them. This initial information they receive is called the anchor. When creating a home or a building, we are given blueprints. Our expectations of the final form of the house are determined by…
Most designers tend to focus much more on smooth lines, symmetry, and perfection. In this article, we are going to explore a different philosophy where we achieve aesthetic balance in our designs through imperfections: wabi-sabi. What does wabi-sabi mean? To better understand the concept of wabi-sabi, let’s divide the word itself into two parts: Wabi…
What does the Bandwagon effect mean? The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because a large majority of people believe it. Taking the side of a contender in a boxing match because a lot of people support him is an example of this…
What is Selection Bias? Selection bias is a type of cognitive bias where the outcome can be heavily skewed due to systematic errors in sample/participant selection. It is sometimes referred to as the Selection Effect. Selection bias can’t be simply defined by a single sentence, To better understand what selection bias actually is, we can…
What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or experiences. Putting it into simpler words, most of us only believe sources and sites that agree with our personal beliefs. We tend to ignore those that are unappealing to…