Most designers tend to focus much more on smooth lines, symmetry, and perfection. In this article, we are going to explore a different philosophy where we achieve aesthetic balance in our designs through imperfections: wabi-sabi. What does wabi-sabi mean? To better understand the concept of wabi-sabi, let’s divide the word itself into two parts: Wabi…
What does the Bandwagon effect mean? The Groupthink and Bandwagon effect is a type of cognitive bias where we believe events, ideas, and trends solely because a large majority of people believe it. Taking the side of a contender in a boxing match because a lot of people support him is an example of this…
What is Selection Bias? Selection bias is a type of cognitive bias where the outcome can be heavily skewed due to systematic errors in sample/participant selection. It is sometimes referred to as the Selection Effect. Selection bias can’t be simply defined by a single sentence, To better understand what selection bias actually is, we can…
What is confirmation bias? The confirmation bias is a type of cognitive bias where people are biased towards the information that supports their previous beliefs or experiences. Putting it into simpler words, most of us only believe sources and sites that agree with our personal beliefs. We tend to ignore those that are unappealing to…
When designing a digital product, as designers, our goal is to make the interface as simple as possible. The outcome should be an easy-to-understand experience with a memorable flow. The more familiar people are with our interface, the more they are invested in our product. In this article, we will explore how people organize information…
Cognitive Bias Definition Bias is a relatively common term and action in the daily lives of people. Bias is generally understood as inclination or favoritism for one particular thing, person or judgments. Before we jump into the definition, let’s divide it into two parts: cognition and bias. Cognition simply means to think. Bias is when…
We change our behavior according to what is socially accepted at the moment. In this article, we will go into detail about how marketers use this to their advantage. What is Conformity Bias? Conformity is a social phenomenon where we change our behavior to become part of a bigger group or a trend. In simple…
In this article, we are going to look at one of the cognitive biases: framing and how we can frame content to influence decision making. Before going into depth with the concept of framing, let’s break its definition into psychological terms and then in marketing terms. What is the framing effect in Psychology? We make…
Whether we have consciously realized this or not, most of us have come across situations in which our focus on a particular piece of information was enhanced by other information surrounding it. By the same token, we have also encountered situations where we were distracted and confused by the noisy and irritating presentation of information….
This article will focus on the term chunking also known as Miller’s Law. What is Chunking? Chunking is a technique that helps the user process and understands large information by breaking it into smaller chunks. We do not try to provide every information available at once to the user. Rather we break information into clean…